DeFib UK Our Mission, Vision & Values – Saving Lives with AEDs Across the UK

❤️ Mission Statement

At DeFib UK, our mission is simple:

To save lives by making defibrillators accessible, visible, and ready for use across every community in the UK.

We provide expert advice, high-quality AEDs, and support services that empower individuals, organisations, and communities to act quickly and confidently in the event of a cardiac emergency.

 

🔭 Vision Statement

We envision a future where no one dies from a cardiac arrest due to a lack of access to a defibrillator.

Our goal is to see an AED within reach of every home, workplace, and public space – supported by awareness, training, and the right infrastructure to make every second count.

 

🌟 Our Core Values

1. Life First

Everything we do is focused on one outcome: saving lives. Every product, every service, every decision starts with that in mind.

2. Accessibility

We believe defibrillators should be available to everyone – regardless of location, budget, or background.

3. Trust & Expertise

We deliver honest advice, high-quality equipment, and reliable support – built on years of experience in community and workplace safety.

4. Community Impact

We work with and for communities – supporting local projects, fundraising, and awareness to create a nationwide culture of preparedness.

5. Education & Confidence

Knowledge saves lives. We provide training and resources that give people the confidence to act fast in a cardiac emergency.

6. Partnership

We value long-term relationships with our customers, partners, and stakeholders – working together to build safer, stronger communities.